Article and Photography / Jack Codling.
Q: What do you represent?
A: I represent whatever people project onto me. Pandemonia is an archetype. She is the embodiment of the modern myth – the eternal celebrity who is forever young and beautiful. She is the anima that exists in the collective subconscious.
Q: Do you think what you represent has changed since you first set out?
A: The core idea remains the same. What has changed is Pandemonia has gone global. By developing my art, I appear to have has a positive contagious effect on people around me. The idea has jumped from person to person. What she represents now appeals to people all round the world.
Q: People have seen you in array of brilliant colours so what’s is your favourite colour ultimately?
A: My favourite colour at the moment is tan. I am into the muted pallet.
Q: If you could collaborate with any practitioner in the world, who would it be?
A: Last year, I collaborated with Vivienne Westwood and recently with Tim Walker. They are tough acts to follow. I would like to do a collaboration with a major brand, something like a clothing or beauty or beauty products.
Q: What shows did you attend at the London Fashion Week just gone? What were your highlights?
A: The recent London Fashion Week involved such names and shows as Kristian Aadnevik, KTZ, Felder & Felder, Nico Didonna and Nina Naustdal, who is also a good friend of mine, by the way.
Q: Who/ what is your biggest inspiration?
A: The Media
Q: Do you ever look at the trends going on? If so, do they affect your clothing?
A: Initially, no, but with all these fashion show I've been attending, something is rubbing off. This season, I was right on trend with my choice of colours and fabrics.
Q: Have you got any upcoming projects/ events that you're excited about and willing to share?
A: The Royal College of Art has invited me to do a lecture on my Art.
Q: As a fine artist who's platform is the fashion industry, do you have any advice for those wishing to enter either or both of the industries?
A: I did not exactly follow the book. I started developing my Art not in order to get into anything, but rather because I simply wanted to. It just so happened that people spontaneously became interested in it. I think if you wanted to get into the industry as a career choice, you would need to follow the normal channels.
Taken from original article on Jack Codling.co.uk